
Specialist maternity systems consultancy
MS Intelligence provides tailored consultancy and project support for organisations seeking to design, improve or evaluate maternity services.
Â
Services can be delivered as a focused piece of specialist advice, a defined project or ongoing support across design, implementation and evaluation.
01
We help organisations understand how their maternity services currently operate and identify opportunities to improve safety, access, coordination and efficiency.
Maternity systems and service redesign
-
Current-state service analysis
-
Consumer journey and system mapping
-
Service model development
-
Workflow and process redesign
-
Demand, capacity and service gap analysis
-
Interface design between services and disciplines
-
Regional, rural and remote service planning
-
Implementation planning and evaluation


Models of care and clinical pathway development
We support the development and review of maternity models of care and clinical pathways that are evidence informed, locally appropriate and operationally achievable.
02
-
Models of care
-
Models of service delivery
-
Referral and intake pathways
-
Risk assessment and escalation pathways
-
Shared maternity care arrangements
-
Continuity of care models
-
Antenatal, intrapartum and postnatal pathways
-
Implementation and evaluation frameworks
-
Supporting procedures and work instructions
03
We bridge the gap between maternity practice, data and technology.
​
MS Intelligence can help organisations define clinical requirements, design digital workflows and develop fit-for-purpose data and reporting solutions.
Digital health and maternity data solutions
-
Digital clinical workflow design
-
Electronic screening and assessment tools
-
REDCap databases and project architecture
-
Data dictionaries and field specifications
-
Clinical decision-support logic
-
Automated calculations and alerts
-
System and user acceptance testing
-
Data quality and reconciliation
-
Operational and executive dashboards
-
Performance and outcomes reporting
-
Translation between clinical and technical teams


04
We help organisations strengthen the systems that support safe, accountable and evidence-informed maternity care.
Clinical governance, quality and safety
-
Clinical governance framework development
-
Risk identification and assurance planning
-
Policy, procedure and guideline development
-
Clinical audit and review
-
Governance mapping
-
Accountability and escalation frameworks
-
Recommendation tracking and evidence of closure
-
Quality improvement planning
-
Safety and performance reporting
-
Preparation for internal or external review
05
Safe maternity care depends on having the right workforce, workable service models and an environment in which people can do their best work.
​
MS Intelligence helps maternity services develop workforce structures and ways of working that support safe care, sustainable workloads and a positive staff experience. We consider what attracts people to a service, what supports them to remain and how roles, workflows, leadership and development opportunities influence workforce satisfaction and stability.
Workforce and service planning
-
Workforce modelling
-
Workforce attraction and retention strategies
-
Staff experience and satisfaction assessment
-
Role, workflow and ways-of-working redesign
-
Flexible and sustainable workforce models
-
Workload, rostering and service-demand analysis
-
Role and position design
-
Organisational structure review
-
Clinical and professional reporting arrangements
-
Early-career workforce pathways
-
Capability and succession planning
-
Rotation and development frameworks
-
Workplace culture and team-functioning initiatives
-
Workforce measures, including vacancies, turnover, retention and staff experience
-
Implementation and transition planning


06
Project and implementation support
-
Project scoping and planning
-
Governance and reporting structures
-
Stakeholder engagement
-
Requirements gathering
-
Risk and dependency management
-
Implementation planning
-
Readiness assessment
-
Testing and issue management
-
Training and communication
-
Go-live and post-implementation support
-
Benefits realisation and project closure
MS Intelligence can provide practical support across the full project lifecycle, from initial concept to operational delivery.
07
We help organisations determine whether services are working as intended and where further improvement is needed.
​
Traditional reporting often describes what happened without explaining the factors that may be driving it. MS Intelligence uses linked metrics and a sabermetric-style approach to examine the why behind the what. This means combining workforce, demand, workflow, access, quality, safety, staff experience and outcome measures to identify relationships, test assumptions and locate practical opportunities for improvement.
Evaluation, reporting and performance improvement
-
Evaluation frameworks
-
Program logic and outcome measures
-
Performance frameworks and meaningful metric selection
-
Leading and lagging indicators
-
Baseline and comparative analysis
-
Cohort, trend, variation and segmentation analysis
-
Analysis of relationships across workforce, operational and clinical data
-
Clinical and operational reporting
-
Data quality assessment
-
Dashboard requirements
-
Benefits realisation
-
Quality improvement cycles
-
Executive and governance reporting

08
Metrics and maternity sabermetrics
-
Defining measures that reflect the outcomes the service is trying to achieve
-
Linking workforce configuration, workload and staff experience with service performance
-
Examining access, waiting times, pathway progression and service drop-off
-
Exploring continuity, intervention, experience and outcome patterns
-
Identifying variation between cohorts, locations, teams or models of care
-
Testing assumptions and developing evidence-informed improvement hypotheses
-
Designing dashboards that explain variation and guide action
-
Monitoring whether changes produce the intended effect

Sabermetrics originated in sport as a way of using data to challenge assumptions and understand the factors that contribute to performance. Applied carefully in maternity services, the same logic can help organisations move beyond activity counts and isolated indicators.
​
MS Intelligence develops connected measures that show what is changing, where it is changing, who is affected and which factors may be contributing. This supports more informed decisions about workforce, service design, clinical pathways and improvement priorities without treating correlation as proof of causation.
09
We design practical education and capability-building resources that support implementation and sustainable change.
Education and capability development
-
Tailored education programs
-
Clinical and digital system training
-
Implementation resources
-
User guides and quick-reference guides
-
Simulation and scenario-based learning
-
Facilitator and preceptor development
-
Workforce capability frameworks
-
Communities of practice
-
Train-the-trainer programs
-
Evaluation of learning and competency

